Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption

Author:

Palomba Anthony

Funder

CUNY

City University of New York

Publisher

Elsevier BV

Subject

Marketing

Reference47 articles.

1. The Nine American Lifestyles: Who We Are and where We're Going;Mitchell,1983

2. AMC Stubs A-list;AMC,2018

3. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychol. Bull.,1988

4. March 17). Data dive: how audience demographics shift for blockbusters over theatrical runs;Ault,2016

5. Film genres: toward a conceptualized model and standard definitions;Austin,1987

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