How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live-Reference-Cited by-同舟云学术

How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live

Published:2022-11 Issue: Volume:69 Page:103098
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Xiao Quan,Wan Shanshan^ORCID,Zhang Xing^ORCID,Siponen Mikko,Qu Lu,Li Xia^ORCID

Publisher

Elsevier BV

Subject

Marketing

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