Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction-Reference-Cited by-同舟云学术

Moderating effect of consumers’ opinion leader acceptance: Exploring the relationship between livestreaming shopping and online shopping safety satisfaction

Published:2024-02-10 Issue: Volume: Page:
ISSN:1389-5753
Container-title:Electronic Commerce Research
language:en
Short-container-title:Electron Commer Res

Author:

Yang Yi^ORCID,Gao Jiawei^ORCID,Qi Jiayin

Funder

Key Programme

Publisher

Springer Science and Business Media LLC

Link

https://link.springer.com/content/pdf/10.1007/s10660-024-09809-6.pdf

Reference73 articles.

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3. Yi, C., Jiang, Z., & Benbasat, I. (2015). Enticing and engaging consumers via online product presentations: The effects of restricted interaction design. Journal of Management Information Systems, 31(4), 213–242.

4. Xiao, Q., Siponen, M., Zhang, X., Lu, F., Chen, S., & Mao, M. (2022). Impacts of platform design on consumer commitment and online review intention: Does use context matter in dual-platform e-commerce? Internet Research, 32(5), 1496–1531.

5. Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543–556.

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