Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue
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Published:2023-03
Issue:
Volume:71
Page:103206
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Ortega Ana M.ORCID,
Tabares Felipe A.
Cited by
1 articles.
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