Phygital customer experience in the metaverse: A study of consumer sensory perception of sight, touch, sound, scent, and taste
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Elsevier BV
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1. The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse;Journal of Retailing and Consumer Services;2024-11
2. Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment;Journal of Retailing and Consumer Services;2024-11
3. What makes metaverse users immersed in the flow state in an emerging market? An application of affordance theory and ISSM;Journal of Retailing and Consumer Services;2024-11
4. The metaverse experience: A scale development study;Journal of Consumer Behaviour;2024-08-26
5. Exploring the brand experience in the metaverse under the perspective of technology acceptance model;Asia Pacific Journal of Marketing and Logistics;2024-08-02
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