Liar, liar, my size is higher: How retailer context influences labeled size believability and consumer responses to vanity sizing
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Published:2017-01
Issue:
Volume:34
Page:185-192
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Ketron Seth,Spears Nancy
Cited by
6 articles.
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