“Curated subscription commerce: A theoretical conceptualization”

Author:

Bischof Severin Friedrich,Boettger Tim M.,Rudolph Thomas

Publisher

Elsevier BV

Subject

Marketing

Reference63 articles.

1. The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue;Baxter,2015

2. Bischof, S. F., Boettger, T. M., & Rudolph, T. (2017). Cautiousness caps curiosity: the influence of risk on attitude towards product subscription models. In European Marketing Academy 46th Annual Conference. Groningen, Netherlands.

3. The peril of surprises: how risk influences attitude towards product subscription models;Bischof;Soc. Sci. Res. Netw.,2018

4. Customer inspiration: conceptualization, scale development, and validation;Boettger;J. Mark.,2017

5. A dynamic model of the duration of the customer's relationship with a continuous service provider: the role of satisfaction;Bolton;Market. Sci.,1998

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