Are consumers willing to go the extra mile for fair trade products made in a developing country? A comparison with made in USA products at different prices

Author:

Rashid Md Sanuwar,Byun Sang-Eun

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

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3. The country-of-origin lie: impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed;Aichner;Int. Rev. Retail Distrib. Consum. Res.,2017

4. Research on fair trade consumption—a review;Andorfer;J. Bus. Ethics,2012

5. Baker, S., 2002. Hang tags: Connecting to consumers, Just-style.com. 16 September. Retrieved from 〈http://www.just-style.com/analysis/connecting-to-consumers_id93012.aspx〉.

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