Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books-Reference-Cited by-同舟云学术

Do consumers judge a book by its cover? A study of the factors that influence the purchasing of books

Published:2018-05 Issue: Volume:42 Page:88-97
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Leitão Luís,Amaro Suzanne,Henriques Carla,Fonseca Paula

Publisher

Elsevier BV

Subject

Marketing

Reference67 articles.

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5. How to market books;Baverstock,2015

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