Author:
Ladhari Riadh,Rioux Magalie Christelle,Souiden Nizar,Chiadmi Nour-Eddine
Reference32 articles.
1. MAM & U&G in Taiwan: differences in the uses and gratifications of Facebook as a function of motivational reactivity;Alhabash;Comput. Hum. Behav.,2014
2. Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective;Anderson;J. Retail. Consum. Serv.,2014
3. Barnes, N.G., Lescault, A.M., Wright, S., 2013. 2013 Fortune 500 Are Bullish on Social Media: Big Companies Get Excited About Google+, Instagram, Foursquare and Pinterest. 〈https://www.umassd.edu/media/umassdartmouth/cmr/studiesandresearch/2013_Fortune_500.pdf〉 (Accessed 1 December 2016).
4. Does a virtual like cause actual liking? how following a brand's facebook updates enhances brand evaluations and purchase intention;Beukeboom;J. Interact. Mark.,2015
5. Are social media replacing traditional media in terms of brand equity creation?;Bruhn;Manag. Res. Rev.,2012
Cited by
32 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献