An exploratory study of consumers’ perceptions: What are affordable luxuries?-Reference-Cited by-同舟云学术

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An exploratory study of consumers’ perceptions: What are affordable luxuries?

Published:2017-03 Issue: Volume:35 Page:68-75
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Mundel Juan,Huddleston Patricia,Vodermeier Michael

Publisher

Elsevier BV

Subject

Marketing

Reference43 articles.

1. Luxury brand marketing - the experience is everything;Atwal;J. Brand Manag.,2009

2. The nature of luxury: a consumer perspective;Brun;International Journal of Retail & Distribution Management,2013

3. Veblen effects in a theory of conspicuous consumption;Bagwell;Am. Econ. Rev.,1996

4. The Idea of Luxury: A Conceptual and Historical Investigation;Berry,1994

5. Mass market;Case;Mediaweek,2004

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