Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising-Reference-Cited by-同舟云学术

Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising

Published:2019-11 Issue: Volume:51 Page:352-361
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Han Nah Ray,Baek Tae Hyun,Yoon Sukki,Kim Yeonshin

Funder

Myongji University

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

1. The effects of brand relationship norms on consumer attitudes and behavior;Aggarwal;J. Consum. Res.,2004

2. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products;Aggarwal;J. Consum. Res.,2007

3. When brands seem human, do humans act like brands? Automatic behavioral priming effects of brand anthropomorphism;Aggarwal;J. Consum. Res.,2012

4. Help fellow beings: anthropomorphized social causes and the role of anticipatory guilt;Ahn;Psychol. Sci.,2014

5. Social norms and energy conservation;Allcott;J. Public Econ.,2011

Cited by 86 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How anthropomorphism shapes restaurant customers’ consumption of plant-based meat alternatives: Perceptions, attitudes, and intention to visit;International Journal of Hospitality Management;2024-10

2. It makes me happy: anthropomorphism increases consumer preference for healthy food;British Food Journal;2024-07-30

3. What influences consumer AI chatbot use intention? An application of the extended technology acceptance model;Journal of Hospitality and Tourism Technology;2024-07-23

4. Exploring the social diffusion effects of green consumption: Evidence from green innovative products;Journal of Retailing and Consumer Services;2024-07

5. Healing or hesitation? The impact of anthropomorphism on consumers' repair intentions for products;Journal of Retailing and Consumer Services;2024-07