The impact of age in the generation of satisfaction and WOM in mobile shopping-Reference-Cited by-同舟云学术

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The impact of age in the generation of satisfaction and WOM in mobile shopping

Published:2015-03 Issue: Volume:23 Page:1-8
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

San-Martín Sonia,Prodanova Jana,Jiménez Nadia

Publisher

Elsevier BV

Subject

Marketing

Reference80 articles.

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2. An empirical model of customer loyalty in the Jordanian Mobile Telecommunications Market;Akroush;Int. J. Mob. Commun.,2011

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4. What factors influence online brand trust: evidence from online tickets buyers in Malaysia;Alam;J. Theor. Appl. Electron. Commer. Res.,2010

5. Mobile phone adoption and appropriation among the young generation;Ansari;Procedia,2012

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