The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting-Reference-Cited by-同舟云学术

The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail setting

Published:2013-05 Issue:3 Volume:20 Page:282-291
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Beneke Justin,Cumming Alice,Jolly Lindsey

Publisher

Elsevier BV

Subject

Marketing

Reference77 articles.

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5. Berger, J., Draganska, M., Simonson, I., 2007. The Influence of Product Variety on Brand Perception and Choice Research Paper Series. Unpublished Research Paper. Stanford Graduate School of Business. Available from: 〈http://papers.ssrn.com/sol3/papers.cfm?abstract_id=907115〉.

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