Measuring the shopper's attitude toward the point of sale display: Scale development and validation-Reference-Cited by-同舟云学术

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Measuring the shopper's attitude toward the point of sale display: Scale development and validation

Published:2017-05 Issue: Volume:36 Page:112-123
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Horstmann Felix

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

1. Sales forecasts for existing consumer products and services: do purchase intentions contribute to accuracy?;Armstrong;Int. J. Forecast.,2000

2. Stated intentions and purchase behavior: a unified model;Baohong;Int. J. Res. Mark.,2010

3. And now, a world from our sponsor: a look at the effects of sponsored content and banner advertising;Becker-Olson;J. Advert.,2003

4. The predictive validity of multiple-item versus single-item mesures of the same constructs;Bergkvist;J. Mark. Res.,2007

5. Non-monotonic relationships between emotional arousal and memory for color and location;Boywitt;Cogn. Emot.,2015

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