Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?-Reference-Cited by-同舟云学术

Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?

Published:2020-01 Issue: Volume:52 Page:101887
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Sinha Somesh Kumar,Verma Priyanka

Publisher

Elsevier BV

Subject

Marketing

Reference88 articles.

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3. Effect of price-discount distribution in multi-unit price promotions on consumers' willingness to pay, sales value, and retailers' revenue;Akaichi;Agribusiness,2014

4. Consumer response to price discount and Premiums : the moderating role of brand awareness;Alnazer;Int. J. Bus. Manag. Invent.,2003

5. Consumer evaluations of sales promotion: the effect on brand choice;Alvarez;Eur. J. Market.,2005

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