Decisive visual saliency and consumers׳ in-store decisions-Reference-Cited by-同舟云学术

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Decisive visual saliency and consumers׳ in-store decisions

Published:2015-01 Issue: Volume:22 Page:187-194
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Clement Jesper^ORCID,Aastrup Jesper,Charlotte Forsberg Signe

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Package graphics and consumer product beliefs;Bone;J. Bus. Psychol.,2001

2. Why is the trivial important? A reasons-based account for the effects of trivial attributes on choice;Brown;J. Consum. Res.,2000

3. The strategic role of retail brands in British grocery retailing;Burt;Eur. J. Mark.,2000

4. Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design;Clement;J. Mark. Manag.,2007

5. Understanding consumers’ in-store visual perception: the influence of package design features on visual attention;Clement;J. Retail. Consum. Serv.,2013

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