Review of emotions research in marketing, 2002–2013-Reference-Cited by-同舟云学术

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Review of emotions research in marketing, 2002–2013

Published:2014-11 Issue:6 Volume:21 Page:917-923
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Gaur Sanjaya S.,Herjanto Halimin^ORCID,Makkar Marian^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

1. Emotion;Adolphs;Curr. Biol.,2010

2. The role of emotions in marketing;Bagozzi;J. Acad. Mark. Sci.,1998

3. Coping with mixed emotions;Bee;Adv. Consum. Res.,2007

4. Theory and measurement of type 1 and type 2 emotions;Bellman;Aust. Mark. J.,2007

5. Business Research Methods – Project Research Book;Bryman,2003

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