Do consumers still believe what is said in online product reviews? A persuasion knowledge approach

Author:

Bambauer-Sachse Silke,Mangold Sabrina

Publisher

Elsevier BV

Subject

Marketing

Reference68 articles.

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4. The moderating impact of quantitative information on the relationship between source credibility and persuasion: a persuasion knowledge model interpretation;Artz;Marketing Letters,1999

5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

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