How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity
Author:
Funder
Fujian Social Science Foundation
Publisher
Elsevier BV
Subject
Marketing
Reference65 articles.
1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991
2. Relationship marketing and social media in sport;Abeza;Int. J. Sport Commun.,2013
3. Global brand positioning and perceptions: international advertising and global consumer culture;Akaka;Int. J. Advert.,2010
4. The role of brand love in consumer-brand relationships;Albert;J. Consum. Mark.,2013
5. Brand positioning through advertising in Asia, North America, and Europe: the role of global consumer culture;Alden;J. Mark.,1999
Cited by 46 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unveiling the psychological mechanisms behind sports celebrity social media endorsements;Cogent Business & Management;2024-07-22
2. Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry;The Service Industries Journal;2024-07-02
3. Interrelatedness of Brand Love and Brand Hate: The Case of a Female Personal Political Brand in Finland;Corporate Reputation Review;2024-05-15
4. Environment vs. sports vs. art: effects of CSR activities on the perceived value of products and advertising in the food industry;Journal of Marketing Analytics;2024-04-15
5. El patrocinio como factor condicionante en el desarrollo de las carreras de los deportistas de élite españoles.;Obra digital;2023-12-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3