What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain-Reference-Cited by-同舟云学术

What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain

Published:2017-05 Issue: Volume:36 Page:124-136
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Chuah Stephanie Hui-Wen,Marimuthu Malliga,Kandampully Jay,Bilgihan Anil

Publisher

Elsevier BV

Subject

Marketing

Reference146 articles.

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