Perceived helpfulness of eWOM: Emotions, fairness and rationality
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Published:2020-03
Issue:
Volume:53
Page:101748
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Ismagilova Elvira,
Dwivedi Yogesh K.,
Slade EmmaORCID
Cited by
91 articles.
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