Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference66 articles.
1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing;Ahearne;J. Appl. Psychol.,2005
2. The social Influence of brand community: evidence from European car Clubs;Algesheimer;J. Mark.,2005
3. Die Wirkung von brand communities auf die Markenloyalität – eine dynamische analyse im Automobilmarkt;Algesheimer;Z. für Betr.,2006
4. Relating brand and Customer perspectives on marketing management;Ambler;J. Serv. Res.,2002
5. The identity salience model of relationship marketing success: the case of Nonprofit marketing;Arnett;J. Mark.,2003
Cited by 53 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method;Journal of Business Research;2024-12
2. Actions are oriented to delight travelers: A sequential mediation model to explore the relationship between travel quality and re-travel intentions;Acta Psychologica;2024-09
3. Exploring community satisfaction, identification and reciprocity norm for customer value co-creation: insights from virtual brand communities;Asia Pacific Journal of Marketing and Logistics;2024-05-31
4. Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming;International Journal of Sports Marketing and Sponsorship;2024-01-31
5. O PAPEL DA INTERAÇÃO EM SERVIÇOS NA IDENTIFICAÇÃO CONSUMIDOREMPRESA: UMA ABORDAGEM NO CONTEXTO DE ENSINO SUPERIOR;REAd. Revista Eletrônica de Administração (Porto Alegre);2024-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3