1. Managing Brand Equity;Aaker,1991
2. Measuring brand equity across products and markets;Aaker;Calif. Manag. Rev.,1996
3. The brand relationship spectrum: the key to the brand architecture challenge;Aaker;Calif. Manag. Rev.,2000
4. Tourism and the threat of HIV/AIDS in Vietnam;Agrusa;Asia Pac. J. Tour. Res.,2002
5. Multiple Regression: Testing and Interpreting Interactions;Aiken,1991