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The relevance of interaction choice: Customer preferences and willingness to pay

  • Published:2020-03 Issue: Volume:53 Page:101953
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Barwitz Niklas

Funder

Swisselectric

Publisher

Elsevier BV

Subject

Marketing

Reference106 articles.

1. Great Customer Experience: A Win-Win for Consumers and Health Insurers;Andrews,2016

2. Misalignment and its influence on integration quality in multichannel services;Banerjee;J. Serv. Res.,2014

3. Understanding the Omnichannel customer journey: determinants of interaction choice;Barwitz;J. Interact. Mark.,2018

4. Die Customer Journey in einer multioptionalen Welt;Barwitz,2016

5. The effect of regulation on insurance pricing: The case of Germany;Berry‐Stölzle;J. Risk Insur.,2012

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