Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference49 articles.
1. An implemented system for improving promotion productivity using store scanner data;Abraham;Mark. Sci.,1993
2. The effect of promotion on consumption: buying more and consuming it faster;Ailawadi;J. Mark. Res.,1998
3. Pursuing the value-conscious consumer: store brands versus national brand promotions;Ailawadi;J. Mark.,2001
4. The long-term effect of marketing strategy on brand sales;Ataman;J. Mark. Res.,2010
5. The coupon-prone consumer: some findings based on purchase behavior across product classes;Bawa;J. Mark.,1987
Cited by 19 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Allocation of the household food budget among shopping basket items: How is it influenced by promotions?;PLOS ONE;2024-06-05
2. The impact of pricing on consumer buying behavior in the UAE;Cogent Business & Management;2024-01-24
3. Comparison of Incentive Strategies on the Buyer’s Decision-making Process Using PLS-SEM Approach;2023 IEEE International Conference on e-Business Engineering (ICEBE);2023-11-04
4. Competitive location models: A review;European Journal of Operational Research;2023-10
5. TÜKETİCİLERİN ONLİNE SATIN ALMA DAVRANIŞINDA ONLİNE SATIŞ PROMOSYONLARI VE E-HİZMET KALİTESİNİN ROLÜ;Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi;2023-06-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3