The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee-Reference-Cited by-同舟云学术

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The use of immersive technologies to improve consumer testing: The role of ecological validity, context and engagement in evaluating coffee

Published:2015-04 Issue: Volume:41 Page:84-95
ISSN:0950-3293
Container-title:Food Quality and Preference
language:en
Short-container-title:Food Quality and Preference

Author:

Bangcuyo Ronald G.,Smith Kacey J.,Zumach Jamie L.,Pierce Alex M.,Guttman Gretchen A.,Simons Christopher T.

Funder

The Ohio State University, Ohio Agricultural Research and Development Center

Center for Advanced Processing and Packaging Studies

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference48 articles.

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2. Effects of adding an Italian theme to a restaurant on the perceived ethnicity, acceptability, and selection of foods;Bell;Appetite,1994

3. Central location test vs. home use test: Contrasting results depending on product type;Boutrolle;Food Quality and Preference,2007

4. Effects of disconfirmed expectations on food acceptability;Cardello;Journal of Sensory Studies,1992

5. The interaction effects of familiarity, breadth and media usage on web browsing experience;Chen;Comparative Human Behavior,2011

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