Multisensory experiential wine marketing

Author:

Spence CharlesORCID

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference102 articles.

1. Anon. (2015a). Beer and music evening. The Auricles Sonic Arts Gallery, February 20th. http://auricle.org.nz/beer-and-music-evening-with-harringtons/.

2. Anon. (2015b). The search for metaphorical matchings through wine and music. 1855 wine bar & kitchen, February 23rd.

3. The influence of background music on shopping behavior: Classical versus top-forty music in a wine store;Areni;Advances in Consumer Research,1993

4. The influence of in-store lighting on consumers’ examination of merchandise in a wine store;Areni;International Journal of Research in Marketing,1994

5. Atkin, T. (2015). What went wrong at Vinopolis? https://www.timatkin.com/articles?1498.

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