Cross-category innovativeness as a source of new product ideas: Consumers’ perceptions of over-the-counter pharmacological beverages-Reference-Cited by-同舟云学术

Cross-category innovativeness as a source of new product ideas: Consumers’ perceptions of over-the-counter pharmacological beverages

Published:2009-07 Issue:5 Volume:20 Page:363-371
ISSN:0950-3293
Container-title:Food Quality and Preference
language:en
Short-container-title:Food Quality and Preference

Author:

Bogue Joe,Sorenson Douglas,Keeffe Marwyn O’

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

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