Influence of different cues on the color-flavor incongruency effect during packaging searching

Author:

Guo Xiyu,Wang Jiaxin,Huang Jianping,Wan Xiaoang

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference20 articles.

1. Adams, C. (2018). What experience unfolds between the senses? Crossmodal correspondences in a retail context. [PhD Thesis]. https://doi.org/10.13140/RG.2.2.10548.50562.

2. Specifying the precision of guiding features for visual search;Alexander;Journal of Experimental Psychology Human Perception & Performance,2019

3. I can see what you are saying: Auditory labels reduce visual search times;Cho;Acta Psychologica,2016

4. What can computational models learn from human selective attention? A review from an audiovisual unimodal and crossmodal perspective;Fu;Frontiers in Integrative Neuroscience,2020

5. The color–flavor incongruency effect in product evaluation and brand perception;Huang;Journal of Consumer Behaviour,2019

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