The influence of material and color of food packaging on consumers’ perception and consumption willingness
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Publisher
Elsevier BV
Reference34 articles.
1. The role of packaging in consumer’s perception of product quality at the point of purchase;Abdalkrim;European Journal of Business and Management,2013
2. Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations;Becker;Food Quality and Preference,2011
3. Perception of naturalness of food packaging and its role in consumer product evaluation;Binninger;Journal of Food Products Marketing,2017
4. Is this food healthy? The impact of lay beliefs and contextual cues on food healthiness perception and consumption;Chan;Current Opinion in Psychology,2022
5. Green marketing: A study of consumers’ attitude towards environment friendly products;Cherian;Asian Social Science,2012
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