Degree of satisfaction-difference (DOSD) method for measuring consumer acceptance: A signal detection measurement with higher reliability than hedonic scaling

Author:

Kim Min-A,van Hout Danielle,Dessirier Jean-Marc,Lee Hye-Seong

Funder

Unilever R&D

NRF

ICT & Future Planning

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference41 articles.

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3. Methods of research in social psychology;Aronson,1990

4. Commentary: Thoughts on subjective measurement, sensory metrics and usefulness of outcomes;Bi;Journal of Sensory Studies,2005

5. Ideographic sensory testing vs. nomothetic sensory research for marketing guidance. comments on Garber et al.;Cardello;Food Quality and Preference,2003

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