1. Adner, R. (2012, March 19). Amazon vs. Apple: Competing ecosystem strategies. Harvard Business Review. Retrieved from https://hbr.org/2012/03/amazon-vs-apple-competing-ecos
2. Backaitis, V. (2015, February 17). EMC/VMware spinoff Pivotal tests big data’s golden rule. CMS Wire. Retrieved from http://www.cmswire.com/cms/big-data/emcvmware-spinoff-pivotal-tests-big-datas-golden-rule-028124.php
3. Baldwin, H. (2015, January 22). When big data projects go wrong. Forbes. Retrieved from http://www.forbes.com/sites/howardbaldwin/2015/01/22/when-big-data-projects-go-wrong/#4b11e3a26231
4. Bertolucci, J. (2013, March 18). Intel cuts manufacturing costs with big data. Information Week. Retrieved from http://www.informationweek.com/software/information-management/intel-cuts-manufacturing-costs-with-big-data/d/d-id/1109111
5. Brown, D. (2016, May 28). Don’t stand still as change whizzes by. Indianapolis Business Journal. Retrieved from http://www.ibj.com/articles/58759-brown-dont-stand-still-as-change-whizzes-by