Author:
Berry Leonard L.,Seltman Kent D.
Subject
Marketing,Business and International Management
Reference11 articles.
1. Patients’ perspectives on ideal physician behaviors;Bendapudi;Mayo Clinic Proceedings,2006
2. Cultivating service brand equity;Berry;Journal of the Academy of Marketing Science,2000
3. Leadership lessons from Mayo Clinic;Berry;Organizational Dynamics,2004
4. Clueing in customers;Berry;Harvard Business Review,2003
5. Marketing services: Competing through quality;Berry,1991
Cited by
52 articles.
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