Pricing as a driver of profitable growth: An agenda for CEOs and senior executives

Author:

Liozu Stephan,Hinterhuber Andreas

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference52 articles.

1. Seeking perfect prices, CEO tears up the rules;Aeppel;Wall Street Journal,2007

2. American Heart Association. (2010). Affordable Access to Health Care: Top Priorities of Heart Disease and Stroke Patients - Results from an American Heart Association Patient Survey. http://www.heart.org/idc/groups/heart-public/@wcm/@adv/documents/downloadable/ucm_432322.pdf

3. Building a better pricing infrastructure;Baker;McKinsey Quarterly,2010

4. Where strategy and ethics converge: Pharmaceutical industry pricing policy for medicare Part D beneficiaries;Balotsky;Journal of Business Ethics,2009

5. Cook, I. (2013). CEO question and answers to shareholders. In Colgate Palmolive Company (Ed.), 2012 Annual Report (pp. 16-19).

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