Customer loyalty through social networks: Lessons from Zara on Facebook-Reference-Cited by-同舟云学术

Customer loyalty through social networks: Lessons from Zara on Facebook

Published:2014-11 Issue:6 Volume:57 Page:709-717
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Gamboa Ana Margarida,Gonçalves Helena Martins

Funder

National Funds through FCT (Fundação para a Ciência e a Tecnologia)

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference32 articles.

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5. comScore. (2011, February 24). Europe digital year in review. Retrieved September 10, 2013, from http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/2010_Europe_Digital_Year_in_Review

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