Customer/Brand Loyalty in an Interactive Marketplace

Author:

Schultz Don E,Bailey Scott E

Publisher

WARC Limited

Subject

Marketing,Communication

Cited by 81 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

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3. Social Media Engagement: Can Video Captions Increase User Engagement?;Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023);2023-09-26

4. Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry;PLOS ONE;2023-04-27

5. Employee Productivity in the Service Industry: Does Human Resource Quality Matters?;Digitalisation: Opportunities and Challenges for Business;2023

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