Multichannel marketing: Mindset and program development
Author:
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference8 articles.
1. Lessons from Shop.org 2006. ClickZ Experts;Aaronson,2006
2. Consumers in a multichannel environment: Product utility, process utility, and channel choice;Balasubramanian;Journal of Interactive Marketing,2005
3. Optimal cooperative advertising integration strategy for organizations adding a direct online channel;Berger;Journal of the Operational Research Society,2006
4. Finding the right fit. 1to1 Magazine;Gaffney,2005
5. Who are the multichannel shoppers and how do they perform? Correlates of multichannel shopping behavior;Kumar;Journal of Interactive Marketing,2005
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