Consumers' Preferences Towards Digital Payments While Online and Offline Shopping Post COVID-19-Reference-Cited by-同舟云学术

Consumers' Preferences Towards Digital Payments While Online and Offline Shopping Post COVID-19

Published:2023-07-20 Issue: Volume: Page:288-297
ISSN:2327-5677
Container-title:Revolutionizing Financial Services and Markets Through FinTech and Blockchain
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Author:

Singla Babita¹^ORCID,Shalender Kumar¹^ORCID,Sharma Sandhir¹^ORCID

Affiliation:

1. Chitkara University, India

Abstract

The purpose of this study is to assess customer preferences in the digital era from online payments while shopping from omni channel retail. This study used demographic and descriptive research approach for the investigation to examine customer preferences towards digital payment. Furthermore, based on the topics discussed, personally administered survey was carried out by the researcher with the consent of the retail mall and shop managers in terms of positive or negative omni-channel sentiments application users. It has broken down numerous barriers, including political, physical, and climate barriers.

Publisher

IGI Global

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