The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement-Reference-Cited by-同舟云学术

The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement

Published:2023-06 Issue: Volume:78 Page:332-342
ISSN:0313-5926
Container-title:Economic Analysis and Policy
language:en
Short-container-title:Economic Analysis and Policy

Author:

Zhou Ying,Huang Wenmin

Publisher

Elsevier BV

Subject

Economics and Econometrics,Economics, Econometrics and Finance (miscellaneous)

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