Author:
Rust Roland T.,Varki Sajeev
Reference60 articles.
1. Television and Its Audience;Barwise,1988
2. Interactive Marketing: Exploiting the Age of Addressability;Blattberg;Sloan Management Review,1991
3. Avoiding Misuse of New Information Technologies: Legal and Societal Considerations;Bloom;Journal of Marketing,1994
4. Hypermedia, Multimedia and Hypertext: Definitions and Overview;Bornman;The Electronic Library,1993
5. Media for Interactive Communication;Bretz,1983
Cited by
51 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献