How Does Social Media Advertising Persuade? An Investigation of the Moderation Effects of Corporate Reputation, Privacy Concerns and Intrusiveness
Author:
Affiliation:
1. University School of Business, Chandigarh University, Mohali, Punjab, India
Publisher
Informa UK Limited
Subject
Marketing,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08911762.2021.1980932
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