Scientific contributions to the field from the Journal of Business-to-Business Marketing
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference24 articles.
1. Customer Value Assessment in Business Markets: A State of Practice Study;Anderson;Journal of Business-to-Business Marketing,1993
2. Avoiding a Transfer Pricing Problem: Conditions When to Be Flexible;Aranoff;Journal of Business-to-Business Marketing,1995
3. Assessing Perceived Quality in Industrial Service Settings: Measure Development and Application;Babakus;Journal of Business-to-Business Marketing,1995
4. Influence Strategies in Organizational Buying: The Importance of Connections to the Right People in the Right Places;Bristor;Journal of Business-to-Business Marketing,1993
5. New Methods for Estimating Business Markets;Brown;Journal of Business-to-Business Marketing,1993
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