Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication-Reference-Cited by-同舟云学术

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Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

Published:2000-04 Issue:1 Volume:48 Page:5-15
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Macdonald Emma K,Sharp Byron M

Publisher

Elsevier BV

Subject

Marketing

Reference18 articles.

1. Consumer Behavior;East,1996

2. Repeat Buying Facts, Theory and Applications;Ehrenberg,1988

3. An Analysis of Simulated Brand Choice;Ehrenberg;Journal of Advertising Research,1973

4. Double Jeopardy Revisited;Ehrenberg;Journal of Marketing,1990

5. Consumer Behavior;Engel,1978

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