Multiple Time Series Analysis of Competitive Marketing Behavior-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Multiple Time Series Analysis of Competitive Marketing Behavior

Published:1998-10 Issue:2 Volume:43 Page:97-107
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Takada Hirokazu,Bass Frank M.

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. Modeling Advertising-Sales Relationships Involving Feedback;Aaker;Journal of Marketing Research,1982

2. How Advertising Affects Sales;Assmus;Journal of Marketing Research,1984

3. A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes;Bass;Journal of Marketing Research,1969

4. A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Marketing Share Behavior;Bass;Journal of Marketing Research,1980

5. Falsifying Laboratory Results through Field Tests;Batra;Journal of Marketing Research,1988

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Salient Features of a Robust Real Estate Property Management System;Journal of Service Science and Management;2022

2. Optimising digital marketing and social media strategy: from push to pull to performance;Journal of Marketing Management;2021-11-23

3. Dynamic Pricing Recognition on E-Commerce Platforms with VAR Processes;Forecasting;2021-03-05

4. Modeling Dynamic Relations Among Marketing and Performance Metrics;Foundations and Trends® in Marketing;2018

5. Multiple Time Series Analysis for Organizational Research;SSRN Electronic Journal;2018

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP