Optimising digital marketing and social media strategy: from push to pull to performance
Author:
Affiliation:
1. College of Business, State University of Maringá, Maringá, Brazil
2. Faculty of Business Administration, Accounting, and Economics, Federal University of Goiás, Goiânia, Brazil
3. College of Business, Ohio University, Athens, OH, USA
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0267257X.2021.1996444
Reference96 articles.
1. The drivers of consumers’ intention to redeem a push mobile coupon
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5. Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness
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