An Analysis of the Wealth Effects of Green Marketing Strategies-Reference-Cited by-同舟云学术

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An Analysis of the Wealth Effects of Green Marketing Strategies

Published:2000-11 Issue:2 Volume:50 Page:193-200
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Mathur Lynette Knowles,Mathur Ike

Publisher

Elsevier BV

Subject

Marketing

Reference26 articles.

1. Exploiting Green Strategies for Competitive Advantage;Azzone;Long Range Planning,1994

2. Shades of Green;Banerjee;Journal of Advertising,1995

3. Corporate Realities and Environmental Truths;Bennet,1993

4. Green Marketing Begins with Green Design;Bhat;Journal of Business & Industrial Marketing,1993

5. Using Daily Stock Returns;Brown;Journal of Financial Economics,1985

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1. Perception and Awareness of Consumers towards Green Products: Evidence from India;Review of Business and Economics Studies;2024-07-28

2. Customers’ Behavioral Intentions in Relation to Sustainable Green Marketing Activities in Hotels;Sage Open;2024-04

3. Does buying green pay off? Stock market reactions to green acquisitions;Industrial Marketing Management;2023-10

4. Advertising, product market competition and stock returns;Review of Quantitative Finance and Accounting;2023-03-15

5. Advertising expenditure and stock performance: A bibliometric analysis;Finance Research Letters;2022-12

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