Abstract
Since inputs, manufacturing processes, distribution, use and
disposal methods are decided during the design stage, any company
venturing out with a green marketing program must start with green
design. Presents source reduction and waste management strategies to cut
down wastes, and also presents a method to compare green design
alternatives which can provide designers with guidance to select
superior designs. As a product must meet several criteria, suggests a
concurrent rather than sequential product development approach.
Concludes with tips for top management to improve green design in their
organizations.
Subject
Marketing,Business and International Management
Cited by
46 articles.
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