1. Attitudes and Customer Behavior: A Decision Model;Andreasen,1968
2. Are Your Clients Satisfied?;Axline;Journal of Accountancy,1984
3. Consumer Behavior as Risk Taking;Bauer,1960
4. Advertising in the Professions: The Critical Issues;Bloom;Journal of Marketing,1977
5. An Experiment in the Economics of Advertising;Bloom;Journal of Marketing and Public Policy,1982