Reducing new product risk through understanding buyer behavior-Reference-Cited by-同舟云学术

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Reducing new product risk through understanding buyer behavior

Published:1977-01 Issue:3 Volume:6 Page:189-192
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Barnes Jim,Ayars William B.

Publisher

Elsevier BV

Subject

Marketing

Reference6 articles.

1. Source Effect and Persuasibility: A New Look;Bauer,1967

2. Industrial Buying as Consumer Behavior or The Repressed Revolution;Feldman,1975

3. Management of New Products;Booz,1968

4. New Product Risk in Industrial Markets;McDonald;The Conference Board Record,1967

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